The Top 5 Ways to Use Linkedin To Your Advantage

Posted by Bernie Reifkind on July 15, 2013

First off, if you are not using LinkedIn on a regular basis then you are missing out on a revolutionary and explosive way in which businesses and careers are being enhanced.

Secondly, if you think that LinkedIn is a social media tool like Facebook to keep in touch with friends and family, you couldn’t be more wrong.

LinkedIn is an extraordinary tool to increase your “rolodex file” by leveraging the people that you know and to find out who THEY know.  In addition, LinkedIn is a tool that enables the ability to join a national conversation and discover what other people are doing and thinking.

Do you realize how powerful that is?

Remember the old cliché that- “it’s not about WHAT you know, it’s about WHO you know”?  LinkedIn is about “WHO you know.”  AND WHO THEY KNOW.

This article is not a plug for LinkedIn, it is a wake up call to those who are not following LinkedIn daily, if not hourly.

But just following LinkedIn is not enough, you have to work LinkedIn and use it not just as a scorecard of how many contacts you can make but as a leveraging tool to increase your business or your career.

The Top 5 Ways to Use LinkedIn To Your Advantage:

1.  Recruitment– If you are in “talent acquisition” mode, then LinkedIn is a data minefield exploding every hour with potential applicants.  Every single member of LinkedIn is a lead!  Use that lead to assist you in finding good applicants.  How do you that?  Click here.

2.  Marketing– Use LinkedIn to leverage your company or your brand.  It is absolutely amazing how often people are on LinkedIn and are constantly updating their own profile or making connections with others.  Why not do the same? Always remember that your contacts and potential contacts are watching what you do.  Update your profile or create a dialogue about what you are doing. It is not necessary to sell, just be seen.  By being seen, you become relevant to your clients and customers.

3.  Keeping an eye on trends– Industries and the players (in your industry) are changing all the time.  LinkedIn creates the ability to monitor “up to the moment” change.  For example, one can find out if companies are buying or selling.  What would that mean to you? Who are the movers and shakers and what are they doing and why?  Join “groups” and explore the various discussions. Trend watching in your chosen industry gives you a tremendous advantage in conducting business.

4.  Job searching– LinkedIn has changed the dynamics of job searching.  Using LinkedIn to BE FOUND is much for powerful than uploading a resume to a job board.  Being transparent about your job search is key.  If you are actively participating on LinkedIn by joining discussions, answering questions, and making connections then you are seen as someone knowledgeable in your field of expertise.  Someone is more apt to contact you, because after all….aren’t we looking for experts in our field?

5.  MAKING CONTACT– This is perhaps the single most important reason to use LinkedIn.  Making connections on LinkedIn is important, but once a connection is made then what?  If you have made a connection with someone then there is a great chance that there is a mutually beneficial opportunity to be explored.  PICK UP THE PHONE and call your new connection and begin a dialogue about how you might both benefit from being connected.  If someone has requested to be LinkedIn with you then you are being seen as having some type of value.  Finding out what that value is can often lead to tremendous opportunities.

In summary, LinkedIn is revolutionizing the way in which business is being conducted.  It is critical to be pro-active by using LinkedIn to your advantage.

What are your needs?  This is critical information to effectively use LinkedIn. The opportunities are exponential in this brilliant leveraging of our connections.

For more information on how to use LinkedIn proactively, please feel free to reach out to me.

I am Bernie Reifkind, CEO and founder of Premier Search, Inc. I can be reached at 1(800) 801-1400 or email at  I welcome your phone call.

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