Surviving December

Posted by Bernie Reifkind on December 20, 2013

In December, business pretty much grinds to a halt during the holiday season in the waning days of the year.

We spend time with our families, we rest, we play and many of us take our annual vacation.  Some of us review the past year and make resolutions for the new year.

Then January hits us like an ice cold shower.

We want to hit the ground running when in fact, most of us are struggling to create the momentum from before the holidays.  On top of this it is so easy to become distracted.

Thanks to the Internet, there is no shortage of related items to distract you while you pretend that you are working.

So here are some facts about January to help you survive December:

We will all need to shake off the cobwebs.

You are not alone. Your coworkers and colleagues around the country would similarly prefer to skip the upcoming meetings or put off making those phone calls or writing that report for at least a few weeks.

But it’s precisely because nobody else wants to be working all that hard that you have the chance to make January one of your most productive months of the year.

Here’s what you need to do right now in December:

  • Enjoy the rest of December with loved ones and celebrate. Period.

In January:

  • Be fully aware that business too has seasons. Knowing this, create the momentum in January that is necessary to achieve your results for the next
    business season.
  • Wake up a little earlier than usual and find ways to motivate yourself for just that day.  Read a quote from someone that you admire. Seek inspiration where ever you can find it.
  • Think of the new year as a time to recreate yourself. Take action.
  • Do or try one new thing every single day that puts you either closer to a goal or just makes you feel good. For example: make a phone call, ask for advice, do some research, reach out to someone that you haven’t been in touch with in a while.
  • Do not out-think yourself. Dive into what needs to be done in the moment.
  • Understand that everyone else is also facing the “start-up” of a new year, so reject the idea that you are alone with the new year challenge.
  • Be as cheerful as you can, even if you’re faking it–your boss and coworkers are watching you. This includes being kind to yourself.
  • Reactivate projects or ideas that you had last year. Even if you do not feel the passion that you did last year, try anyway.  You just might recapture
    the magic.
  • Return phone calls. No matter what, returning phone calls is courteous. In
    addition, you might learn information that you didn’t have last year.
  • Create small successes for yourself and feel good about your progress. Measuring progress in very small increments is healthy. Progress means different things to different people. Progress can be as simple as thinking of a new idea or approach to your work.
  • Reduce the amount of texting and reading emails for large chunks of your day. Unless there is an emergency, texting and emailing are distractions to what you are doing right now.

In summary, enjoy the waning days of December, it’s a special time.  Do the things you like to do and enjoy your loved ones.

As for January?

January is a month of renewal and creativity. Begin building momentum, but have realistic expectations.  Spend your time doing the things that truly matter and trust that the new year will be the best year ever!

Happy New Year!


I am Bernie Reifkind, CEO and founder of Premier Search, Inc. I can be reached at 1(800) 801-1400 or email at  I welcome your phone call.

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