Just Do Your Job

Posted by Bernie Reifkind on October 17, 2013

It’s time to get real, on the topic of websites.

Unless you are amongst the extremely low percentage of organizations that REALLY does business over the internet because of their GREAT website, you are probably just wasting your time.

And you’re wasting other people’s time as well.

Of course, websites are essential in today’s business world.  However in reality, websites are just BIG CALLING CARDS, designed for other people to see if you are a legitimate organization.  Even if you are not.

Generally, an appealing website is a good idea and updates can be very useful, but it’s important to realize the fact about the work place which never changes:

You have to do your job.  Roll up the sleeves and get to it.  Now.

If you are busy checking Google analytics, hiring SEO’s (Search Engine Optimizers) who claim that they have the magic elixir to get you on the first page of Google, you are wasting your time.  If you want to be on the first page of Google, then pay for it.

But quit kidding yourself and just do your job.

If marketing is your goal, put up a decent website but get busy and make your marketing calls.

Trying to sell something?  Go out and sell.  Pound the phones, set up appointments, close deals.

Maybe you can get lucky and get business over the internet, but you can’t sit around hoping that will happen.

Also, it might be a good idea to stop wasting time reading books and articles by “gurus” claiming to know what it takes to get your business noticed on the internet.

Come on.

There is no formula except for throwing a ton of money at Google.

Wake up!

It’s like the music business where you can read endless books and articles by “experts” on successful songwriting.  The reality is that there is no formula.  There is form, but not a formula to writing a great song.

So put your nose to the grindstone and do your job.  SPEND YOUR TIME DOING YOUR JOB BETTER.

Doing your job better will always be the key to your success.

I’m done with this article.  I have work to do.

You, too.

I am Bernie Reifkind, CEO and founder of Premier Search, Inc. I can be reached at 1(800) 801-1400 or email at ceo@psihealth.com.  I welcome your phone call.

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