The Perfect Mistake

Posted by Bernie Reifkind on November 17, 2011

Have I got your attention?

Plain and simple, the perfect mistake is putting something in writing that could have been communicated verbally on the phone or in person. 

Emails can be deadly.


Whether you realize it or not, emails are permanent.  Emotions are not.  What you write in an email could easily be forwarded to anyone in the world.  Verbal conversations are one on one.

Sending an email with the wrong or misinterpreted tone can be a disaster.  Once you click “send” there is no take back. 

If you mistakingly send an email to someone that they were not meant to see, you of couse can call that person and explain it in the best way possible.

But you can forget that.  No matter what you say, or how hard you try to convince someone otherwise, that email is still sitting in that someone’s inbox.

It’s like trying to un-ring a bell.

Someone once told me years ago that if you write an emotional letter to someone, do not send it right away.  Wait a few days and if you still feel the same way, then send it.


Only put in writing what truly needs to be communicated in writing, and even then be very careful.

I am Bernie Reifkind, CEO and founder of Premier Search, Inc.  I can be reached at 1(800) 801-1400 or email at  I welcome your phone call.

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