How to Make Your Incoming Emails Go From Inbox to Interview

Posted by Bernie Reifkind on August 24, 2016

Just as marketing emails incorporate catchy or memorable subject lines, you may want to use similar tactics. You could use your name in the subject line, but the prospective employer doesn’t know you yet. Instead, try something like, “This Week” and then the message may contain information about you applying for the position and how you’d love to talk about it “this week.” There’s an urgency to this subject line that makes it clickable.

The Importance of a Follow-Up Letter After an Interview

Posted by Bernie Reifkind on August 23, 2016

Did you know that September 1 is National Letter Writing Day? Richard Simpkin, an Australian photographer, started the holiday to celebrate the feeling of receiving a handwritten letter in the mail. And he’s right. There’s something truly special about receiving a handwritten letter, and the sensation can be applied to the job interview process. After [...]

3 Things Employers Can Learn from the Opening Ceremonies

Posted by Bernie Reifkind on August 8, 2016

How to Make People Feel Welcomed. The idea of the Opening Games is to celebrate everyone’s talents and contributions, and that’s just what employers should do when they welcome prospective job candidates into their offices. After all, the prospective employees aren’t the only ones trying to impress; the prospective employers should be, too. The Olympics roll out the red carpet for their participants, so to speak, and so should firms when it comes to inspiring their contenders.

5 Ways to Make Your Social Media Profiles Recruiter-Ready

Posted by Bernie Reifkind on July 13, 2016

At one time, being a job seeker who used social media had a negative connotation. Since Facebook started as a college resource, many students and potential job candidates were warned not to post too much about themselves (think: “party pictures”), as it could cost them a job opportunity.

5 Ways Social Media Is Beneficial to Recruiting

Posted by Bernie Reifkind on July 7, 2016

If you are not using social media to recruit the very best talent, then you’re losing out against your competition.

Almost everyone utilizes some form of social media at some point. Recent estimates show that Facebook has 1.65 billion active users, Twitter has 310 million users, and LinkedIn has 433 million users.

So how does social media benefit recruiting?