Here’s the only reason to ever hire anyone

Posted by Bernie Reifkind on October 9, 2017

To make money. PERIOD.  After all, isn’t that the reason that a business exists? A hiring decision is an investment decision to solve a need: to grow a company or to stop from losing money because a key employee is gone for whatever reason. So the real issue is that hiring solves a need.  That’s […]

Employers: Do You Have a Stale Employee?

Posted by Bernie Reifkind on February 14, 2017

What makes for a stale employee…… and more importantly why hold on to someone who has passed their “expiration date”? A stale employee can be measured by their current effectiveness and by their current results.

How to Keep Millennials from Leaving Their Jobs

Posted by Bernie Reifkind on September 1, 2016

Millennials often seek a higher purpose when it comes to their work. When trying to keep Millennials happy, remind them of your company’s mission statement, and how they contribute and are crucial to the greater cause. They like to know they are of worth. Forty-nine percent of junior Millennials (or Millennials in graduate or junior positions) reported in a Deloitte survey that their personal values or morals were very influential in their decision-making at work.

How to Make Your Incoming Emails Go From Inbox to Interview

Posted by Bernie Reifkind on August 24, 2016

Just as marketing emails incorporate catchy or memorable subject lines, you may want to use similar tactics. You could use your name in the subject line, but the prospective employer doesn’t know you yet. Instead, try something like, “This Week” and then the message may contain information about you applying for the position and how you’d love to talk about it “this week.” There’s an urgency to this subject line that makes it clickable.

5 Ways to Make Your Social Media Profiles Recruiter-Ready

Posted by Bernie Reifkind on July 13, 2016

At one time, being a job seeker who used social media had a negative connotation. Since Facebook started as a college resource, many students and potential job candidates were warned not to post too much about themselves (think: “party pictures”), as it could cost them a job opportunity.